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Preferred terminal devices for live sports watching in China by income
The survey contrasts live sports viewing device preferences between low earners and top earners in China — TV, smartphone and PC head to head.
The survey contrasts live sports viewing device preferences between low earners and top earners in China — TV, smartphone and PC head to head.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
08/16/2022
Survey country
Survey country
China
Sample
Sample
n=143 low earner (<10,000 CNY*), compared to n=376 top earner (>15,000 CNY*) among n=1,009 interested in sports from China; *net household income
Question
Question
Which devices do you mainly use to watch live sports broadcasts? (aided answers)