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Preferred ticket type for concerts in a generational comparison
The survey contrasts concert ticket preferences across generations — mobile wallet leads among Gen Z and sports fans, hard tickets among Best Agers.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
02/18/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,590 total population, of which n=1,218 people interested in sports (top 2 on 4-point scale), n=352 Gen Z and n=254 Best Ager
Question
Question
What type of ticket do you prefer for concerts? (aided answers)