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Preferred types of gambling in selectet target groups
The survey breaks down which betting products dominate across audience segments — sports betting, live betting, lotto and eSports among Gen Z vs. female bettors.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
02/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=232 people interested in sports betting (top 2 on 4-point scale) compared with n=189 females and n=95 Generation Z.
Question
Question
Which betting products appeal to you most? (multiple answers possible; aided answers)