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Product purchase due to sports sponsorship among fans of selected sports
The survey compares how sponsorship-driven purchase conversion differs across sports — from esports and basketball to soccer and winter sports.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
09/25/2022 - 09/29/2022
Survey country
Survey country
Germany
Sample
Sample
Fans of selected sports (Top 1 on 4-point scale) among n=936 interested in sports (top 2 on 4-point scale)
Question
Question
Have you ever consciously purchased a product as a result of sponsoring in sports (e.g. through a reference on the perimeter advertising, in the magazine, etc.)? (aided answers)