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Professional use of social media channels in the workwear context
The survey breaks down which social media channels — from YouTube and Instagram to LinkedIn and TikTok — professionals use across soccer, handball and basketball audiences.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/14/2026 - 03/16/2026
Survey country
Survey country
Germany
Sample
Sample
n=952 people who wear specialized workwear or safety shoes in their job, with n=1.272 people interested in sports (top 2 on a 4-point-scale), n=1,088 people interested in soccer (top 2 on a 4-point-scale), n=638 people interested in handball (top 2 on a 4-point-scale) and n=652 people interested in basketball (top 2 on a 4-point-scale)
Question
Question
Which social media channels do you use professionally or for information about work topics? (multiple answers possible; aided answers)