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Purchase intention and brand preference among selected hockey target groupswhen buying their next car
The survey contrasts car brand purchase intentions among hockey fans vs. the total population — with BMW, Audi and Ford showing the strongest deltas.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
01/13/2026 - 01/14/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,513 total population surveyed, of which n=392 people interested in hockey (Field & Hall) (top 2 on 4-point scale) and n=113 hockey-fans (top 1 on 4-point scale)
Question
Question
Which of the following car brands are you considering for your next car purchase? (Multiple answers possible; aided answers)