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Perception and evaluation of the DFB nomination campaign
The survey breaks down why the DFB squad nomination campaign resonated — and why it didn't — across creative, structural and clarity dimensions.
The survey breaks down why the DFB squad nomination campaign resonated — and why it didn't — across creative, structural and clarity dimensions.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
05/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=666 people interested in soccer (top 2 on 4-point scale) who were aware of the DFB nomination campaign
Question
Question
How do you rate the DFB campaign to announce/nominate the squad several times a day?; You liked the DFB campaign. Why did you like the DFB campaign to announce/nominate the squad?; You didn't like the DFB campaign. Why didn't you like the DFB campaign to announce/nominate the squad?