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Reasons for the absence of sports betting in selected target groups
The survey breaks down why non-bettors stay out — contrasting lack of interest, financial concerns and addiction fears across females and Gen Z.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey date
Survey date
02/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=324 people interested in sports (top 2 on 4-point scale) who have never placed a sports bet before in comparison with n=383 female and n=81 Generation Z.
Question
Question
What has prevented you from placing a sports bet so far? (multiple answers possible; aided answers)