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Relevance of merchandising products from your favorite club by selected generations
The survey contrasts fan merchandise engagement across generations — from active collectors in Gen Z to near-total disengagement among Best Agers 50+.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
05/14/2024
Survey country
Survey country
Germany
Sample
Sample
n=821 people interested in soccer (top 2 on 4-point scale), of which n=195 Gen Z and n=219 Best Ager 50+
Question
Question
How important are fan articles and merchandising products from your favorite football team to you?