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Relevance of official licensing for collectible products in a generational comparison
The survey contrasts how licensing relevance for collectibles diverges sharply between Gen Z sports fans and Best Agers.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
11/17/2025 - 11/18/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,484 total population surveyed, of which n=298 Gen Z interested in sport (top 2 on 4-point scale) and n=164 Best Ager interested in sport (top 2 on 4-point scale)
Question
Question
How important is it to you that collectible products are officially licensed?