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Interest and purchasing behavior for trading cards and stickers in a generational comparison
The survey contrasts trading card interest and purchase behavior between Gen Z sports fans and Best Agers — from active collectors to never-buyers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
11/17/2025 - 11/18/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,484 total population surveyed, of which n=298 Gen Z interested in sport (top 2 on 4-point scale) and n=164 Best Ager interested in sport (top 2 on 4-point scale)
Question
Question
How interested are you in collecting trading cards or stickers in general?; Have you purchased any collectible products in the past 12 months?