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Recall of the DFB trading card campaign of REWE in a target group comparison
The survey compares REWE DFB trading card campaign recall across Total population, sports fans, soccer fans, Gen Z and Best Agers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
12/16/2025 - 12/17/2025
Survey country
Survey country
Germany
Sample
Sample
n= 934 total population surveyed, with n=758 people interested in sports (top 2 on 4-point scale), n=651 interested in soccer (top 2 on 4-point scale), n= 235 Gen Z, and n=201 Best Ager
Question
Question
Do you remember REWE's DFB trading card promotions that took place around the World Cup and European Championships (e.g., one trading card in flowpack packaging per purchase)?