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Use of collectible card campaigns for personal or third-party purposes
The survey differentiates collecting behavior across segments — Gen Z vs. Best Agers 55+ and soccer fans vs. general sports audiences.
The survey differentiates collecting behavior across segments — Gen Z vs. Best Agers 55+ and soccer fans vs. general sports audiences.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
12/16/2025 - 12/17/2025
Survey country
Survey country
Germany
Sample
Sample
n=758 people interested in sport (top 2 on 4-point scale), including n=651 people interested in soccer (top 2 on 4-point scale), n=236 Gen Z, and n=201 Best Agers 55+
Question
Question
Did you collect cards during these collection campaigns—for yourself or for others (e.g., children, family)?