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Attitudes toward a potential return of DFB collectible card campaigns


The survey contrasts attitudes toward a REWE DFB collectible card comeback — segmenting Gen Z, Best Agers 55+, and soccer fans.
The survey contrasts attitudes toward a REWE DFB collectible card comeback — segmenting Gen Z, Best Agers 55+, and soccer fans.
PREMIUM

Source

Source


ONE8Y

Survey period

Survey period


12/16/2025 - 12/17/2025

Survey country

Survey country


Germany

Sample

Sample


n=758 people interested in sport (top 2 on 4-point scale), including n=651 people interested in soccer (top 2 on 4-point scale), n=236 Gen Z, and n=201 Best Agers 55+

Question

Question


After the 2022 World Cup in Qatar, REWE has not carried out any comparable DFB trading card campaigns. Do you think this decision is right?

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