Attitudes toward a potential return of DFB collectible card campaigns

Source

ONE8Y

Survey period

12/16/2025 - 12/17/2025

Survey country

Germany

Sample

n=758 people interested in sport (top 2 on 4-point scale), including n=651 people interested in soccer (top 2 on 4-point scale), n=236 Gen Z, and n=201 Best Agers 55+

Question

After the 2022 World Cup in Qatar, REWE has not carried out any comparable DFB trading card campaigns. Do you think this decision is right?

More Statistics

Impact of potential DFB collectible campaigns on grocery retailer choice view
Impact of the DFB collectible card campaign on purchasing behavior view
Use of collectible card campaigns for personal or third-party purposes view
Awareness and level of interest in REWE collectible card promotions in football view
Importance of sports-related promotions in grocery retailer choice view

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Attitudes toward a potential return of DFB collectible card campaigns

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

More Statistics

The advantages of the One8y Database

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