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Impact of potential DFB collectible campaigns on grocery retailer choice
The survey contrasts DFB collectible campaign appeal by segment — Gen Z shows far stronger retailer-switching intent than Best Agers 55+.
The survey contrasts DFB collectible campaign appeal by segment — Gen Z shows far stronger retailer-switching intent than Best Agers 55+.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
12/16/2025 - 12/17/2025
Survey country
Survey country
Germany
Sample
Sample
n=758 people interested in sport (top 2 on 4-point scale), including n=651 people interested in soccer (top 2 on 4-point scale), n=236 Gen Z, and n=201 Best Agers 55+
Question
Question
Assuming that another food retailer were to run a similar collection campaign with the DFB in the future, would that be a reason for you to shop there more often or even switch retailers?