Impact of potential DFB collectible campaigns on grocery retailer choice

Source

ONE8Y

Survey period

12/16/2025 - 12/17/2025

Survey country

Germany

Sample

n=758 people interested in sport (top 2 on 4-point scale), including n=651 people interested in soccer (top 2 on 4-point scale), n=236 Gen Z, and n=201 Best Agers 55+

Question

Assuming that another food retailer were to run a similar collection campaign with the DFB in the future, would that be a reason for you to shop there more often or even switch retailers?

More Statistics

Attitudes toward a potential return of DFB collectible card campaigns view
Impact of the DFB collectible card campaign on purchasing behavior view
Importance of sports-related promotions in grocery retailer choice view
Use of collectible card campaigns for personal or third-party purposes view
Influence of collectible products on interest in live events in a target group comparison view

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Impact of potential DFB collectible campaigns on grocery retailer choice

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

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