Importance of sports-related promotions in grocery retailer choice

Source

ONE8Y

Survey period

12/16/2025 - 12/17/2025

Survey country

Germany

Sample

n=1,168 people interested in sport (top 2 on 4-point scale), including n=982 people interested in soccer (top 2 on 4-point scale), n=405 Gen Z, and n=341 Best Agers 55+

Question

What role do sports-related activities (e.g., soccer, national team, fundraising campaigns) generally play in your choice of food retailer?

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Importance of sports-related promotions in grocery retailer choice

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

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