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Impact of the DFB collectible card campaign on purchasing behavior
The survey quantifies how the DFB collectible card campaign shifted purchasing behavior at REWE — contrasting Gen Z against Best Agers 55+.
The survey quantifies how the DFB collectible card campaign shifted purchasing behavior at REWE — contrasting Gen Z against Best Agers 55+.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
12/16/2025 - 12/17/2025
Survey country
Survey country
Germany
Sample
Sample
n=758 people interested in sport (top 2 on 4-point scale), including n=651 people interested in soccer (top 2 on 4-point scale), n=236 Gen Z, and n=201 Best Agers 55+
Question
Question
Did the DFB trading card campaign influence your purchasing behavior? (e.g., shopping at REWE more often, larger purchases, specifically because of the campaign)