Impact of the DFB collectible card campaign on purchasing behavior

Source

ONE8Y

Survey period

12/16/2025 - 12/17/2025

Survey country

Germany

Sample

n=758 people interested in sport (top 2 on 4-point scale), including n=651 people interested in soccer (top 2 on 4-point scale), n=236 Gen Z, and n=201 Best Agers 55+

Question

Did the DFB trading card campaign influence your purchasing behavior? (e.g., shopping at REWE more often, larger purchases, specifically because of the campaign)

More Statistics

Use of collectible card campaigns for personal or third-party purposes view
Impact of potential DFB collectible campaigns on grocery retailer choice view
Importance of selected product characteristics for collective products in a target group comparison view
Reasons against purchasing collectibles in a generational comparison view
Reasons for purchasing collectible products in a target group comparison view

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Impact of the DFB collectible card campaign on purchasing behavior

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

More Statistics

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