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Relevant aspects when choosing a running community over time
The time series tracks how runner priorities for community choice have shifted between late 2023 and late 2024 — from proximity and personal contacts to brand ties.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
12/23/2023 - 09/12/2024
Survey country
Survey country
Germany
Sample
Sample
n=418 people interested in running (top 2 on 4-point scale) on 12/23/2023 (n=290) and on 09/12/2024 (n=128) who actively go running and are members of a running community
Question
Question
What is important to you when choosing a "Running Community"/"Running Club"? (multiple answers possible; aided answers)