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Sales Funnel for the streaming provider Disney+ (in GER, GBR, NDL, BEL, AUT, CHE)


The survey compares Disney+ awareness, interest, subscription and first-choice rates across Germany, Great Britain, Netherlands, Belgium, Austria and Switzerland.
The survey compares Disney+ awareness, interest, subscription and first-choice rates across Germany, Great Britain, Netherlands, Belgium, Austria and Switzerland.
PREMIUM

Source

Source


ONE8Y

Survey period

Survey period


11/04/2022 - 11/24/2022

Survey country

Survey country


Germany, Great Britain, Netherlands, Belgium, Austria, Switzerland

Sample

Sample


Total of n=4,053 people interested in sports from Germany (n=1,030), Great Britain (n=1,009), Netherlands (n=503), Belgium (n=502), Austria (n=501), Switzerland (n=508) (top 2 on 4-point scale)

Question

Question


Which of the following pay TV or streaming services are you familiar with?; Which of the following pay TV or streaming services are you interested in?; Have you subscribed to any of the following pay TV or streaming services?; If you were allowed to use only one of your subscriptions, which provider would you choose? (selection: Disney+; aided answers)

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