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Selected aspects of influencing the purchase decision of sports products by income
The survey contrasts how friends, media reviews, retail advice and brand ambassadors drive sports product purchases across low vs. top earners.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/05/2022
Survey country
Survey country
Germany
Sample
Sample
n=396 low earner (below 3,000€ net household income), compared to n=230 top earner (above 4,000€ net household income)
Question
Question
What do you pay particular attention to when buying sports products? (aided answers)