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Selected reasons for using a smartphone during a soccer match on TV
The survey contrasts smartphone behaviour during live TV soccer between Gen Z and older viewers — from social media and betting to manager games.
The survey contrasts smartphone behaviour during live TV soccer between Gen Z and older viewers — from social media and betting to manager games.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/11/2023 - 08/12/2023
Survey country
Survey country
Germany
Sample
Sample
Total n=1,861 respondents using their smartphone incidentally while following soccer (including n=472 GenZ (up to age 27) and n=1,389 all other generations (age 28+))
Question
Question
For what reasons do you use your smartphone during a live soccer match on TV? (Multiple answers possible; aided answers)