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Selected sources of attention for a destination of the last winter sports vacation
The survey breaks down how winter sports vacationers discovered their destination — contrasting word-of-mouth, internet and movies across Gen Z vs. Best Agers.
The survey breaks down how winter sports vacationers discovered their destination — contrasting word-of-mouth, internet and movies across Gen Z vs. Best Agers.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
09/05/2022
Survey country
Survey country
Germany
Sample
Sample
n=535 interested in sports, compared to n=258 male, n=277 female, n=62 young (16-24 years), n=163 best ager (50+ years)
Question
Question
How did you find out about the destination of your last winter sports vacation? (aided answer)