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Selected topics in sports and fashion that people interested in soccer follow on social media, compared to other sports
The survey contrasts how sports and fashion topics engage influencer followers across soccer, golf, tennis, motorsport and sailing audiences.
PREMIUM
Source
Source
Institut für Demoskopie Allensbach
Survey date
Survey date
07/08/2022
Survey country
Survey country
Germany
Sample
Sample
n=6,913 people interested in football, compared to (n=464) people interested in golf, (n=1,895) people interested in tennis, (n=2,516) people interested in car racing and (n=541) people interested in sailing (top 1 on 4 scale)
Question
Question
What topics do the people you follow comment on? (among people who regularly follow posts by influencers)