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Self-assessment of digital affinity in a target group comparison
Source
Source
ONE8Y
Survey period
Survey period
02/10/2026 - 02/11/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,702 total population surveyed, with n=1,216 people interested in sports (top 2 on 4-point scale), n=1,006 people interested in soccer (top 2 on 4-point scale), n=620 people interested in handball (top 2 on 4-point scale) and n=410 people interested in table tennis (top 2 on 4-point scale)
Question
Question
How digitally savvy would you describe yourself?