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Share of decision-makers on operational purchases among fans of selected sports
The survey breaks down operational purchase decision power across 14 sports fan groups — from handball and American football to eSports.
PREMIUM
Source
Source
Institut für Demoskopie Allensbach
Survey period
Survey period
07/28/2020 - 02/15/2022
Survey country
Survey country
Germany
Sample
Sample
Fans of selected sports (top 1 on 3-point scale) among n=23,015 total population surveyed
Question
Question
How involved are you when it comes to new operational purchases? (aided answers)