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Share of Mercedes-Benz drivers by Nielsen areas
The survey maps how Mercedes-Benz driver shares vary across German Nielsen areas — from Baden-Württemberg down to Thuringia and Saxony.
PREMIUM
Source
Source
Institut für Demoskopie Allensbach
Survey period
Survey period
07/28/2020 - 02/15/2022
Survey country
Survey country
Germany
Sample
Sample
n=12,699 car owners interested in sports, divided into n=2,078 Nielsen 1, n=2,823 Nielsen 2, n=1,821 Nielsen 3a, n=1,459 Nielsen 3b, n=1,715 Nielsen 4, n=1,699 Nielsen 5+6, n=1,104 Nielsen 7
Question
Question
What is the brand of the car you drive the most? (aided answers)