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Share of sustainable consumers among basketball fans
The survey segments basketball fans by sustainability mindset, contrasting the conscious-consumer group against the broader fan majority.
The survey segments basketball fans by sustainability mindset, contrasting the conscious-consumer group against the broader fan majority.
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Source
Source
Allensbach Institute for Demoscopy
Survey period
Survey period
07/28/2020 - 02/15/2022
Survey country
Survey country
Germany
Sample
Sample
n=1,102 basketball fans (top 1 on 3-point scale)
Question
Question
The "sustainable consumer" head group was created by the Allensbach Institute based on the answers to 9 questions/statements on the topic of sustainability. One example statement reads: In order to protect the environment, I consciously limit myself, e.g. by paying attention to, conserving water or electricity, or driving less. (aided answers)