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Special approaches for addressing female betting customers
The survey breaks down which approaches resonate most with female bettors — from female experts in advertising to tailored promotions and community events.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
02/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=184 females interested in sports (top 2 on 4-point scale) who have already placed a sports bet
Question
Question
Are there specific aspects that you would like to see in terms of addressing female betting customers? (multiple answers possible; aided answers)