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Spending capacity and willingness for stadium catering
The survey quantifies stadium catering's revenue gap — splitting willingness to spend more per match day against realistic capacity across four spending tiers up to €8+.
The survey quantifies stadium catering's revenue gap — splitting willingness to spend more per match day against realistic capacity across four spending tiers up to €8+.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/25/2025 - 06/26/2025
Survey country
Survey country
Germany
Sample
Sample
n=596 people interested in sport who have attended at least one Bundesliga match live in the stadium/arena (top 2 on 4-point scale), of which n=397 who are prepared to spend more money at a home match
Question
Question
Would you be prepared to spend more money per match day in the stadium/arena if the catering offer were optimal; how much more would you (realistically) spend per home match?