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Sponsors' suitability for the 2024 European Handball Championship over time
The time series tracks how sponsor-handball fit scores shifted across two survey waves in January 2024 — Puma, hummel, HARTING and Town & Country Haus.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
02/15/2024 - 01/30/2024
Survey country
Survey country
Germany
Sample
Sample
Total 1,978 people interested in handball (top 2 on 4-point scale) who noticed the respective brand during the tournament and who watched at least one match of the 2024 European Hanball Championship, on 01/15/2024 (n=912) and on 01/30/2024 (n=1,064)
Question
Question
In your opinion, how well do the following companies/brands that sponsored/partnered with the 2024 European Handball Championship fit in with handball? (multiple answers possible; aided answers)