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Sponsorship volume and number of deals by partnership type in consumer goods sponsorship in the Americas in 2025
The data breaks down how sponsorship volume and deal count diverge across partnership types — from broad Sponsor/Partner to niche shirt and kit deals.
PREMIUM
Source
Source
ONE8Y; GlobalData
Survey date
Survey date
09/15/2026
Survey country
Survey country
Amerika
Sample
Sample
n=972 sponsorship deals, consumer goods sector Americas 2025
Question
Question
How are sponsorship volume, number of deals and average deal value distributed across partnership types in the consumer goods sector in the Americas in 2025?