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Sports associated with the DEKRA brand in a generational comparison
The survey contrasts how DEKRA's sports associations differ across generations — soccer and motorsport vs. basketball among Gen Z and Baby Boomers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
02/18/2025 - 02/19/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,616 Dekra connoisseurs, with n=266 Gen Z, n=538 Gen Y, n=596 Gen X and n=216 Baby Boomer
Question
Question
What sports do you associate with DEKRA? In which sports have you noticed DEKRA as a partner? (Multiple answers possible; aided answers)