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Sustainable consumers by gender, age
The data analysis breaks down how sustainable consumer behavior is distributed across gender and age — female, male, young adults and Best Agers.
The data analysis breaks down how sustainable consumer behavior is distributed across gender and age — female, male, young adults and Best Agers.
PREMIUM
Source
Source
Institut für Demoskopie Allensbach
Survey period
Survey period
07/28/2020 - 02/15/2022
Survey country
Survey country
Germany
Sample
Sample
n=23,015, compared to n=15,221 interested in sports, n=8,808 male, n= 6,413 female, n=2,123 young (16-24 years), n=5,203 best ager (55+ years)
Question
Question
The "sustainable consumer" header group was created by the Allensbach Institute based on the answers to 9 questions/statements on the topic of sustainability. One example statement is: In order to protect the environment, I consciously limit myself, e.g. by making sure to save water or electricity, or by driving less. (aided answers)