Top 10 industries by number of sponsorship deals in handball (status: Feb/2023)

The table documents the distribution of sponsorship deals in handball across industries, based on analyzed deals from 2021 and 2022. The dataset ranks the top 10 industries by absolute deal count and share of total volume, with a residual category covering all remaining industries.

Apparel leads the ranking with 122 deals, accounting for 16% of all analyzed agreements. Lottery and betting follows in second place with 83 deals and an 11% share. The three industries ranked third through fifth — Beverages, Finance, and Insurances — cluster closely together, each recording between 56 and 58 deals and a 7% share. Sports equipment ranks sixth with 50 deals (6%). The remaining industries outside the top 10 collectively account for 204 deals, representing 26% of total deal volume — the largest single block in the dataset.