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Top 10 sponsorship deals in the consumer goods industry in the EMEA market, 2025

The ranking orders consumer goods sponsorship deals in EMEA by annual value — McLaren/BAT, Topps across UEFA and DFL, and Nivea at Real Madrid.
PREMIUM
Source
Source
ONE8Y; GlobalData
Survey date
Survey date
04/14/2026
Survey country
Survey country
Global
Sample
Sample
n=1,381 analyzed deals in the consumer goods industry in the EMEA market in 2025
Question
Question
Which sponsorship deals have the highest annual value in the consumer goods industry in the EMEA market in 2025?