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    Top 15 sponsorship deals for beer brands in Germany

    The ranking maps how annual beer sponsorship volume is distributed across German Bundesliga clubs — from Bitburger–DFB to Becks–Wolfsburg.
    PREMIUM

    Source

    Source

    GlobalData; ONE8Y

    Survey date

    Survey date

    06/18/2025

    Survey country

    Survey country

    Germany

    Sample

    Sample

    n=15 analyzed Deals

    Question

    Question

    What is the annual sponsorship volume of beer brands in German professional football for the 2024/2025 season?

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