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    Top 15 sports with the most sports sponsorship deals in Germany between 2023 and 2025

    The ranking contrasts deal volume vs. deal count across German sports — soccer, basketball, road cycling, esports and motor racing.
    PREMIUM

    Source

    Source

    ONE8Y; GlobalData

    Origin

    Origin

    Survey period

    Survey period

    01/01/2023 - 08/18/2025

    Survey country

    Survey country

    Germany

    Sample

    Sample

    5,366 deals analyzed in Germany

    Question

    Question

    Which sports have the most sports sponsorship deals in Germany?

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