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Unaided awareness of selected namingright sponsors of cycling teams in a country comparison


The survey compares unaided cycling team sponsor recall across nine markets — Movistar, Sky, Telekom, FDJ and BORA among the named brands.
PREMIUM

Source

Source


ONE8Y

Survey period

Survey period


06/30/2023 - 07/07/2023

Survey country

Survey country


Germany, England, USA, Italy, New Zealand, Spain, France, Portugal, Brazil

Sample

Sample


Total n=8,865 interested in cycling (top 2 on 4-point scale) from Germany (n=962), England (n=990), USA (n=867), Italy (n=1,180), New Zealand (n=433), Spain (n=1,131), France (n=1,311), Portugal (n=859), Brazil (n=1,132)

Question

Question


What company/brand names come to mind spontaneously when you think of well-known teams in bicycle racing (current or former)? (unaided answers)

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