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Unaided brand associations with Roger Federer in a country comparison
The survey compares unaided brand recall for Roger Federer across the USA and UK — Rolex, Nike, Wilson, Uniqlo and Mercedes-Benz leading associations.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/20/2025 - 06/23/2025
Survey country
Survey country
USA, United Kingdom
Sample
Sample
Total n=557 people interested in tennis (top 2 on 4-point scale) who sympathize with Roger Federer, of which n=223 from the USA and n=334 from the UK
Question
Question
You indicated that you sympathize with Roger Federer. What brands come to mind when you think of Roger Federer? (multiple answers possible; unaided answers)