Unaided perception of UEFA Women's Euro England 2022 sponsors

The chart documents unaided sponsor recall for the UEFA Women's Euro England 2022 among soccer-interested respondents surveyed in Germany in early August 2022. It captures which companies were spontaneously associated with the tournament without prompted name lists.

adidas leads recall at 26% — more than 12 percentage points ahead of the second-placed brand. Volkswagen ranks second at 14%, followed by Nike at 10% and Coca-Cola at 9%. Visa is recalled by 8% of respondents. Below that, Heineken, Lieferando, TikTok, and Telekom each register between 5% and 7%. Brands such as Lego, LinkedIn, and Booking.com are each recalled by 4%. At the lower end of the ranking, Mastercard, Hisense, Lay's, EURONICS, and Mercedes-Benz each sit at 2% to 3%. The "Other" category — covering any sponsor not listed — accounts for 28%, the second-largest share in the dataset.