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Usage of the brand Paulaner by income
The survey contrasts Paulaner brand usage between low earners and top earners, revealing how income shapes consumption among sports-affiliated audiences.

The survey contrasts Paulaner brand usage between low earners and top earners, revealing how income shapes consumption among sports-affiliated audiences.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
05/23/2022
Survey country
Survey country
Germany
Sample
Sample
n=511 low earner (<3,000€*), compared to n=231 top earner (>4,000€*) among n=1,042 people interested in sports; *Net household income
Question
Question
Which of the following companies & brands involved in sports have you used? (aided answers)