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Usage of the brand Signal Iduna by income
The survey compares Signal Iduna usage rates between low earners and top earners, revealing how income shapes brand reach in sports insurance.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
05/23/2022
Survey country
Survey country
Germany
Sample
Sample
n=511 low earner (<3,000€*), compared to n=231 top earner (>4,000€*) among n=1,042 interested in sports; *Net household income
Question
Question
Which of the following companies & brands involved in sports have you used? (aided answers)