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Viewing behavior for highlight and final broadcasts of the Champions League in a target group comparison
The survey contrasts Champions League viewing behavior across soccer fans, Gen Z and Best Agers 55+ — from ZDF finals to DAZN and public viewing.
The survey contrasts Champions League viewing behavior across soccer fans, Gen Z and Best Agers 55+ — from ZDF finals to DAZN and public viewing.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/23/2025 - 09/24/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,250 people interested in soccer (top 2 on 4-point scale), with n=222 Gen Z and n=262 Best Ager 55+
Question
Question
Which offers do you typically use for the Champions League highlights or the final? (multiple answers possible; aided answers)