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Willingness to complete insurance contracts entirely online in a target group comparison
The survey compares online insurance willingness across target groups — total population, sports fans, Gen Z sports fans and Best Agers 55+.
The survey compares online insurance willingness across target groups — total population, sports fans, Gen Z sports fans and Best Agers 55+.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
07/14/2025 - 07/15/2025
Survey country
Survey country
Germany
Sample
Sample
n=2,536 total population surveyed, with n=1,958 people interested in sports (top 2 on 4-point scale), of which n=566 Gen Z and n=318 Best Ager 55+
Question
Question
Can you imagine concluding an insurance policy entirely online?