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Willingness to pay for a shirt of the own women's national team in selected countries
The survey compares median jersey spending willingness across nine markets — Germany and Spain at one end, Brazil, Italy and Portugal at the other.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/30/2023 - 07/07/2023
Survey country
Survey country
Germany, England, USA, Italy, New Zealand, Spain, France, Portugal, Brazil
Sample
Sample
Total n=8,189 interested in women's soccer (top 2 on 4-point scale) from Germany (n=928), England (n=918), USA (n=910), Italy (n=810), New Zealand (n=342), Spain (n=1,082), France (n=844), Portugal (n=928), Brazil (n=1,427)
Question
Question
What is the maximum amount of money you would be willing to pay for a jersey of your women's national soccer team? (unaided answers)