Login to the account
Exclusive statistics
For unrestricted access you need one of our packages:
- Basic
(0 remaining views)
- Advanced
(0 remaining views)
- Expert
(0 remaining views)
- Sprint
(0 remaining views)
Willingness to pay for high-quality spirits in a target group comparison

Source
Source
ONE8Y
Survey period
Survey period
06/25/2025 - 06/26/2025
Survey country
Survey country
Germany
Sample
Sample
n=842 total population surveyed and interested in spirits with n=716 people interested in sports (top 2 on a 4-point scale), n=620 people interested in soccer (top 2 on a 4-point scale), and n=22 VfL Wolfsburg fans
Question
Question
How much would you be willing to spend on a high-quality spirit?