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Willingness to pay for high-quality spirits in a target group comparison
The survey compares spirits spending willingness across four groups — total population, sports fans, soccer fans and VfL Wolfsburg fans.
FREE
Source
Source
ONE8Y
Survey period
Survey period
06/25/2025 - 06/26/2025
Survey country
Survey country
Germany
Sample
Sample
n=842 total population surveyed and interested in spirits with n=716 people interested in sports (top 2 on a 4-point scale), n=620 people interested in soccer (top 2 on a 4-point scale), and n=22 VfL Wolfsburg fans
Question
Question
How much would you be willing to spend on a high-quality spirit?