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Willingness to pay more for add-on services in prefabricated houses in a target group comparison
The survey compares willingness to pay more for prefab house add-ons across total population, sports fans, soccer fans, and soccer enthusiasts.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
01/20/2026 - 01/22/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,606 total population surveyed, with n=1,110 people interested in sport (top 2 on 4-point scale), n=908 people interested in soccer (top 2 on 4-point scale), n=640 soccer fans (top 1 on 4-point scale)
Question
Question
To what extent would you be willing to pay a higher price for a prefabricated house if certain additional services were included (e.g., sustainable materials, energy efficiency, smart home technology)?