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Willingness to purchase a ticket to a sporting event in virtual reality (VR)
The survey breaks down how sports fans distribute willingness to pay for VR event tickets — from full refusal to premium pricing above face value.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
12/20/2022 - 12/23/2022
Survey country
Survey country
Germany
Sample
Sample
n=911 interested in sports (top 2 on 4-point scale)
Question
Question
What is your willingness to purchase a ticket to a sporting event in virtual reality (VR)? (aided answers)