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Willingness to recommend (Net Promoter Score) KitKat among consumers
The survey compares KitKat's Net Promoter Score across KitKat consumers, sports-interested audiences and soccer fans specifically.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
07/13/2026 - 07/14/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,028 KitKat consumers (bought or tried), with n=704 people interested in sports (top 2 on 4-point scale) and n=592 people interested in soccer (top 2 on 4-point scale)
Question
Question
How likely are you to recommend KitKat to a friend or colleague? Please answer on a scale of 0 to 10 (0 = very unlikely, 10 = very likely).