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Willingness to spend on a 6-pack of Oberbräu
The survey breaks down willingness to pay for Oberbräu 6-packs across beer consumers, sports-interested audiences, and gender segments.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
03/30/2026 - 04/01/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,116 respondents, who consume beer more often, with n=934 people interested in sports (top 2 on 4-point scale), n=668 male and n=446 female
Question
Question
How much would you be willing to pay for a 6-pack of Oberbräu (6 × 0.5L cans)?